Dr. Laskin’s research interests focus on corporate communication practices such as investor and shareholder relations, communication issues facing transnational corporations, and managing campaigns. He also studies measurement and evaluation of communication effectiveness. His international strategic communication research looks at international public relations, international propaganda, and public diplomacy. Dr. Laskin is also interested in new media research, such as influence of technologies on communication practices, interactivity, and mobile media.
Here are examples of recent scholarship (updated April 2015):
Laskin, A.V. (2015). Nonfinancial information in investor communications. Journal of Business Communication. DOI: 10.1177/2329488414525458
Laskin, A.V., & Fussell Sisco, H. (2015). Relationship between math apprehension and curricular choices of public relations students: An experiment. Teaching Public Relations Monographs, 91, 1-4.
Laskin, A.V. (2015). Securities and Exchange Commission (SEC). In C.L. Cooper (Ed.), Wiley Encyclopedia of Management (3rd ed.), Volume 6. Malden, MA: Wiley.
Laskin, A.V. (2014). #SochiProblems: Ignorance or Arrogance? / #SochiProblems: ¿ignorancia o arrogancia? International Journal of Public Relations Research / Revista Internacional De Relaciones Publicas, 8(IV), 161-180.
Laskin, A.V. (2014). Pilot test of the Global Reputation Measurement: What do US students think of the Russian Federation today? Russian Journal of Communication 6(3), 260-274.
Laskin, A.V., & Samoylenko, S. (2014). The investor communication strategies of newspaper corporations: A computerized content analysis. International Journal of Strategic Communication, 8(3), 196-214.
Laskin, A.V. (2014). Investor relations as a public relations function: A state of the profession in the United States. Journal of Public Relations Research, 26(3), 200-214.
Ragas, M.W., Laskin, A.V., & Brusch, M. (2014). Investor relations measurement: An industry survey. Journal of Communication Management, 18(2), 176-192.
Ragas, M.W., & Laskin, A.V. (2014). Mixed-methods: Measurement and evaluation among investor relations officers. Corporate Communications: An International Journal, 19(2), 166-181.
Laskin, A.V., & Milano, K. (2014, November). Reviewing the reviewers: Turning the tables on the public relations journals. Presented to the 100th Annual Convention of the National Communication Association, Chicago, IL.
Laskin, A.V. (2014, October). Attending local PRSA events as an introductory class assignment. Presented to the 2014 Annual Conference of the Public Relations Society of America, Educators Academy, Washington, DC.