Dr. Laskin’s research interests focus on corporate communication practices such as investor and shareholder relations, communication issues facing transnational corporations, and managing campaigns. He also studies measurement and evaluation of communication effectiveness. His international strategic communication research looks at international public relations, international propaganda, and public diplomacy. Dr. Laskin is also interested in new media research, such as influence of technologies on communication practices, interactivity, and mobile media.
Here are examples of recent scholarship (updated 2018):
Laskin, A.V. (Ed.). (2018). Handbook of Financial Communication and Investor Relations. Walden, MA: Wiley-Blackwell.
Laskin, A.V. (Ed.). (2018). Social, Mobile, and Emerging Media Around the World: Communication Case Studies. Lanham, MD: Lexington Books.
Laskin, A.V. (2018). Investor relations and financial communication: The evolution of the profession. In Laskin, A.V. (Ed.), Handbook of Financial Communication and Investor Relations (pp. 3-22). Walden, MA: Wiley-Blackwell.
Laskin, A.V., & Laskin, A.A. (2018). Measurement and evaluation of investor relations and financial communication activities. In Laskin, A.V. (Ed.), Handbook of Financial Communication and Investor Relations (pp. 275-282). Walden, MA: Wiley-Blackwell.
Laskin, A.V. (2018). Adoption of social media: A case of heads of states. In A.V. Laskin (Ed.), Social, Mobile, and Emerging Media Around the World: Communication Case Studies. Lanham, MD: Lexington Books.
Laskin, A.V. (2018). The third-person effects in the investment decision making: A case of corporate social responsibility. Corporate Communications: An International Journal, 23(3), 456-468.
Laskin, A.V. (2018). The narrative strategies of winners and losers: Analyzing annual reports of publicly traded corporations. International Journal of Business Communication, 55(3), 338-356.
Laskin, A.V. (2017). New media in investor relations. In S. Duhe (Ed.), New Media and Public Relations (3rd ed.), pp. 107-116. New York: Peter Lang Publishing.
Samoilenko, S.A., Erzikova, E., Davydov, S., & Laskin, A.V. (2017). Different media, same messages: Character assassination in the television news during the 2014 Ukrainian crisis. International Communication Research Journal, 52(2), 31-55.
Laskin, A.V. (2017). Науки о коммуникации [The communication sciences]. Коммуникации. Медиа. Дизайн [Communications. Media. Design], 1(4), 1-9.
Laskin, A.V. (2016). Nonfinancial information in investor communications. International Journal of Business Communication, 53(4), 375-397.
Laskin, A.V. (2016). Levels of Evaluation: An agency’s perspective on measurement and evaluation. Public Relations Journal, 10(2), 1-31.