Dr. Laskin’s research interests focus on corporate communication practices such as investor and shareholder relations, communication issues facing transnational corporations, and managing campaigns. He also studies measurement and evaluation of communication effectiveness. His international strategic communication research looks at international public relations, international propaganda, and public diplomacy. Dr. Laskin is also interested in new media research, such as influence of technologies on communication practices, interactivity, and mobile media.
Here are examples of recent scholarship (updated January 2018):
Laskin, A.V. (Ed.). (2018). Handbook of Financial Communication and Investor Relations. Walden, MA: Wiley-Blackwell.
Laskin, A.V. (2018). Investor relations and financial communication: The evolution of the profession. In Laskin, A.V. (Ed.), Handbook of Financial Communication and Investor Relations (pp. 3-22). Walden, MA: Wiley-Blackwell.
Laskin, A.V., & Laskin, A.A. (2018). Measurement and evaluation of investor relations and financial communication activities. In Laskin, A.V. (Ed.), Handbook of Financial Communication and Investor Relations (pp. 275-282). Walden, MA: Wiley-Blackwell.
Laskin, A.V. (2017). New media in investor relations. In S. Duhe (Ed.), New Media and Public Relations (3rd ed.), pp. 107-116. New York: Peter Lang Publishing.
Laskin, A.V. (2016). Nonfinancial information in investor communications. International Journal of Business Communication, 53(4), 375-397.
Laskin, A.V. (2016). Levels of Evaluation: An agency’s perspective on measurement and evaluation. Public Relations Journal, 10(2), 1-31.
Laskin, A.V. (2015). Nonfinancial information in investor communications. Journal of Business Communication. DOI: 10.1177/2329488414525458
Laskin, A.V., & Fussell Sisco, H. (2015). Relationship between math apprehension and curricular choices of public relations students: An experiment. Teaching Public Relations Monographs, 91, 1-4.
Laskin, A.V. (2015). Securities and Exchange Commission (SEC). In C.L. Cooper (Ed.), Wiley Encyclopedia of Management (3rd ed.), Volume 6. Malden, MA: Wiley.
Laskin, A.V. (2014). #SochiProblems: Ignorance or Arrogance? / #SochiProblems: ¿ignorancia o arrogancia? International Journal of Public Relations Research / Revista Internacional De Relaciones Publicas, 8(IV), 161-180.
Laskin, A.V. (2014). Pilot test of the Global Reputation Measurement: What do US students think of the Russian Federation today? Russian Journal of Communication 6(3), 260-274.
Laskin, A.V., & Samoylenko, S. (2014). The investor communication strategies of newspaper corporations: A computerized content analysis. International Journal of Strategic Communication, 8(3), 196-214.
Laskin, A.V. (2014). Investor relations as a public relations function: A state of the profession in the United States. Journal of Public Relations Research, 26(3), 200-214.
Ragas, M.W., Laskin, A.V., & Brusch, M. (2014). Investor relations measurement: An industry survey. Journal of Communication Management, 18(2), 176-192.
Ragas, M.W., & Laskin, A.V. (2014). Mixed-methods: Measurement and evaluation among investor relations officers. Corporate Communications: An International Journal, 19(2), 166-181.